Private Label Rights Lesson #4 - Knowing Your PLR Licensing Rights

When you're using PLR content for your websites and/or products
you're selling there are a few things that you need to be aware
of. 

One of the big things is to always be sure you're staying within
the "rules" set out in the PLR license. Most PLR packages
include a license often a file called rights.txt that outline
exactly what you can and can't do with the content. It will look
something like this: 

[YES] Can be edited completely and your name put on it
[YES] Can be given away
[YES] Can be sold
[YES] Can be used as a bonus for another paid product
[YES] Can sell Resell Rights
[NO]  Can sell Master Resell Rights
[NO]  Can sell Private Label Rights 

It may have a lot more restrictions than this, but it will spell
out what you can - and more importantly, can't - do with the
content. 


In this example, you can use it however you want for the most
part but you can't pass along master resale or private label
rights to anyone else. 

Some PLR packages won't let you give it away, limit you from
selling it in certain places like eBay or the Warrior Forum, and
various other things. While it's highly unlikely there could be
any real legal recourse if you broke the rules, it's in
everyone's best interest to abide by them. 

If one marketer starts selling it below the recommended minimum
price, or on a site like eBay, it devalues it for everyone who
bought the license. 

And speaking of resale rights, that's one of the things that is
worth checking on any PLR you are considering. 

If the rights allow you to pass along master resale rights
and/or private label rights it can create a situation where the
product gets saturated because too many people are selling the
same thing. 

Master resale rights (MRR) means you have the right to sell the
product but you can also pass those rights along to your buyers.
So if you buy a PLR license and give the MRR license to your
buyers, they can not only sell the product themselves, they can
also pass along resale rights to their buyers. 

This results in every "level" of buyers being able to sell it as
well and it multiplies exponentially. 


The only real difference between master resale and private label
rights is that PLR usually allows you to change the source files
and customize it however you want. MRR typically doesn't allow
customization, just reselling. 

There are cases where offering MRR to your buyers can be useful,
mind you. If you include affiliate links, links to your own
products or other promotional messages in the product itself,
allowing others to sell it can help it go viral. 

Just be aware of the pros and cons when considering these PLR
packages, and decide ahead of time whether you would be better
served by a more limited number of sellers or potentially larger
distribution. 


"Fingerprints" are another thing to be careful of. In other
words, things that can be easily identified as tying the PLR
back to a particular seller, website or anything else. 

Sometimes minisite designs or product graphics will have a
"Designed by " message on them, for example. Or a product might
have links back to the original PLR seller in the "stock" files.
You can change these if they're there, but if you're not
watching you might miss them. 

These types of things can identify the product as having come
from a particular source and in some markets - particularly
internet marketing and markets that are familiar with internet
marketing - your customers might just bypass you and buy from
the PLR seller directly in the future. 

Depending on how the fingerprints are embedded in the site, it
can also raise flags with the search engines when it comes to
duplicate content. 

It's always a good idea to go through the website and the
product and look for any of these fingerprints before you start
selling it or upload the website to your hosting. 


To Your Success,
YOUR NAME

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